- Cheap, quick and easy way to keep websites up-to-date
- Can monitor the media on particular topics e.g. major news feeds on healthcare items
- Easy to subscribe and unsubscribe
- Easier than creating bookmarks
- Bypasses email so it doesn't get mixed up with correspondence
- Can archive and sort
- Security/privacy
- Can create feeds based on keywords
- Difficult to monitor success - no registration or subscription
- Need to use separate software
- Can't reply or communicate with the information source